Explore my work

Art Direction
Graphic Design
Photography

HELLO,

ART DIRECTOR & VISUAL STORYTELLER

ART DIRECTOR & VISUAL STORYTELLER

IM RAF

Based in Mexico City.

My work is driven by storytelling, atmosphere, and emotion, blending design and photography to create visually striking narratives with a cinematic sensibility.

With a multidisciplinary approach spanning brand identity, digital design, animation, and editorial/commercial photography, I aim to craft experiences that feel both intentional and deeply human.

Inspired by people, architecture, fashion, cinema, and everyday moments, i’m constantly exploring new ways to translate emotion into visual language.

As a self-taught creative, curiosity has always been at the core of my process — pushing me to evolve, experiment, and build meaningful work across different mediums.

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WHAT I DO?

  • I develop strong and strategic visual identities that connect with the essence of each brand. From mood boarding and creative brainstorming to complete visual systems, I explore concepts that combine art direction, storytelling, and contemporary design to create memorable and cohesive experiences.

  • Intuitive design, functional, and visually engaging digital experiences focused on user interaction. By combining modern UI design, UX thinking, wireframing, prototyping, and visual direction, I create clean, dynamic interfaces centered around human experience.

  • Motion-driven visual pieces that bring narrative, energy, and personality to every project. My work includes digital animation, motion design, cinematic transitions, and dynamic visual content for branding, social media, presentations, and audiovisual experiences.

  • I use photography as a narrative and emotional tool to build atmospheres, tell stories, and capture visual identity. My approach combines composition, art direction, lighting, and cinematic aesthetics to create imagery with character and visual sensitivity.