XIAOMI
is a global technology brand creating innovative smart devices and connected digital experiences.
Campaign Design · Social Media · Digital Advertising · Key Visuals · Art Direction · Visual Adaptation · Content Creation
I developed campaign visuals, social media content, and digital assets for Xiaomi, translating brand strategies into engaging, cohesive, and impactful visual communications across multiple platforms and formats.
Inside Xiaomi
I worked as a Graphic Designer for Xiaomi, developing visual assets for marketing campaigns, digital communications, and social media. My role involved translating campaign concepts and brand guidelines into engaging visual content across multiple formats and platforms.
I contributed to the development of campaign key visuals, digital advertising pieces, promotional assets, and social media content, adapting creative concepts to different channels while maintaining a cohesive and recognizable visual language.
Working within a fast-paced, global technology brand allowed me to combine art direction, graphic design, image selection, typography, and digital composition to create content that was both visually compelling and aligned with Xiaomi's communication strategy.
Brand application
Working within Xiaomi’s visual ecosystem meant applying the brand identity consistently across a wide range of daily communications. From social media and digital campaigns to internal presentations, promotional materials, and on-site assets, I adapted the brand’s visual language to different contexts while preserving its distinctive character.
Each piece required balancing Xiaomi’s established guidelines with the specific needs of the medium, ensuring consistency across typography, imagery, composition, color, and product presentation. This approach allowed me to create a cohesive brand experience across both digital and physical touchpoints.
Campaings
As part of my work with Xiaomi, I also contributed to the photographic direction of social media campaigns, developing visual concepts that translated the brand’s products into engaging and contemporary imagery. I worked across concept development, moodboards, composition, styling, lighting, and image selection, ensuring each shoot aligned with the campaign’s creative direction and Xiaomi’s visual identity.
The work involved creating photography tailored to different social media formats and digital touchpoints, balancing product storytelling with a strong editorial approach. My focus was on creating imagery that felt visually distinctive while maintaining consistency across campaigns, helping Xiaomi communicate its products in a more dynamic, lifestyle-oriented way.
I had the opportunity to be part of the creative team behind Xiaomi’s social media campaign for the Redmi Note 14, contributing to the photographic direction of the project. The campaign focused on capturing authentic moments of connection, adventure, and everyday spontaneity, showcasing the phone’s camera capabilities through a youthful outdoor experience. Working with natural light, vibrant environments, and candid interactions, we created a visual language that felt energetic, relatable, and true to the spirit of the product, demonstrating how the Redmi Note 14 can become part of the moments people want to capture and share.
