La Nueva Escena
A group made up of young artists who have decided to bring new stage works into the cultural scene.
Art Direction
Brand Identity
Web Design
The history of this project explores the tragic myth of Melpómene, in contemporary reinterpretation, to create a bridge between the classical tradition and the current malaise in the culture.
Logo design
The logo design wants to revoke the mysticism of classical art in a contemporary contemplation and reinterpretation. Something magical happens when we watch a play or even an opera, we wanted that essence of something mysterious and fantastic.
Color palette
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Logomotion
The emblem gives character to the entire brand, so we use it as the main focus to generate the same graphic language. The logo can work with both the independent emblem as well as with the complete logo of La Nueva Escena
Brand application
Website design
